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Case Study Increasing Sales by 300% with Local SEO

How a Kampala restaurant tripled its orders by simply optimizing its Google Business Profile and local citations.

Table of Contents

  1. Introduction
  2. The Business
  3. The Problem
  4. The Strategy
  5. The Results
  6. Summary & Key Takeaways
  7. Common FAQs

You have the best food in town, but your tables are empty. Why? Because when people search "restaurants near me," your competitors show up, and you don't.

This is the story of how Local SEO changed the game for one Kampala business.

SEO Growth Graph

The Client: "Hidden Gem Bistro" (Alias)

A mid-range restaurant in Ntinda with great food but relying entirely on walk-ins.

The Problem: Invisible Online

  • Unclaimed Google Business Profile (GBP).
  • No website, just a dormant Facebook page.
  • Zero reviews online.

The Strategy: Local Domination

Month 1: The Foundation

  • We claimed and verified their Google Business Profile.
  • Uploaded professional photos of their menu.
  • Added accurate hours and phone numbers.

Month 2: Review Campaign

  • Printed QR codes on tables: "Leave a review, get a free soda."
  • Result: 50+ 5-star reviews in 30 days.

Month 3: Citations

  • Listed the restaurant on Tripadvisor, Jumia Food, and local directories.
  • Ensured NAP (Name, Address, Phone) consistency everywhere.

The Results

  • Google Maps Views: From 0 to 15,000 / month.
  • Phone Calls: From 2/week to 10/day.
  • Revenue: Monthly sales increased by 300% driven by new customers finding them on Maps.

Summary & Key Takeaways

  • Google Maps is Gold: For local businesses, it is more important than a website.
  • Reviews Matter: They are the #1 ranking factor for local search.
  • Consistency: Keep your address consistent across the web.

Common FAQs

1. How much does Local SEO cost? It's very affordable compared to ads. Desishub offers packages starting from UGX 500k.

2. Can I do it myself? Yes, claiming your profile is free. We help you rank it.

3. Do reviews really help ranking? Yes, Google explicitly favors businesses with high ratings and recent reviews.

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